The British singer-songwriter Ellie Goulding from Herefordshire launched her music career during the early 2010s by merging electronic pop with folk elements through her crystalline voice. Her emotive delivery and shimmering production led to her establishment as a unique force in contemporary pop music.

The international audience discovered Ellie Goulding through her debut album Lights (2010) when they heard "Starry Eyed" and the title track which combined dreamy melodies with pulsating beats. The platinum-selling album in both the UK and US made her a prominent electro-pop artist of her time.