Gavin Adcock is an emerging American country and Southern rock singer-songwriter from Georgia, building one of country music's fastest-growing followings on the strength of his rowdy live shows and gritty, anthemic songwriting. Raised in the South and a former college football player, he started writing songs and posting them online while in college, quickly finding an audience on TikTok and streaming platforms.

His breakthrough arrived with a string of viral singles, most notably "Sober" and "Run Your Mouth," whose raw vocal delivery and rough-edged sound earned comparisons to artists like Koe Wetzel and Hardy. The songs racked up tens of millions of streams and turned him into one of country music's most-watched new independent voices.